ROAS calculator

Enter what you spent on ads and the revenue they brought, and see your return and break-even point.

Optional; for break-even and profit.

  • Return on ad spend (ROAS)
  • Break-even ROAS
  • Profit after ads

ROAS = revenue ÷ spend. Break-even = 1 ÷ margin.

No sign-up. Nothing you enter is stored.

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How the ROAS & break-even calculator works

  1. Enter your ad spend, revenue from ads, and gross profit margin.
  2. The calculator computes your actual ROAS alongside your break-even ROAS target.
  3. Compare actual ROAS against break-even before scaling campaign budgets.

Frequently asked questions

What is the difference between ROAS and break-even ROAS?

ROAS divides ad revenue by ad spend, while break-even ROAS uses your gross margin to show the minimum ROAS required before you lose money on each sale.

Does the calculator store my client numbers?

No. All calculations happen in your browser and nothing is saved.

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Leave your email, agency name and country, and we'll email you at launch in 2027.

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