What Is UTM Parameters?
Query tags appended to a destination URL so analytics tools can identify which platform, campaign, and ad drove each session.
Formula & calculation
?utm_source=meta&utm_medium=paid_social&utm_campaign=ramadan_2027
Practical example
Consistent UTM tags prevent paid social traffic from being misclassified as direct sessions.
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AdsRanger (2026). What Is UTM Parameters?. Retrieved 13 November 2026, from https://adsranger.com/en/glossary/utm.
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