What Is ThruPlay?
A video ad metric counting completed plays to the end, or plays lasting at least 15 seconds for longer videos.
Formula & calculation
Cost per ThruPlay = Ad Spend / ThruPlay Views
Practical example
A 200 USD video campaign generating 10,000 ThruPlays achieves a 0.02 USD cost per ThruPlay.
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AdsRanger (2026). What Is ThruPlay?. Retrieved 13 November 2026, from https://adsranger.com/en/glossary/thruplay.
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