What Is Search Terms?
The exact words and phrases a person typed into a search engine that triggered your ad or organic listing.
Formula & calculation
Converting Query Share = Queries with Conversions / Total Clicked Queries
Practical example
Reviewing search terms uncovers which Arabic queries convert at 4.00 USD and which need negative exclusions.
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AdsRanger (2026). What Is Search Terms?. Retrieved 13 November 2026, from https://adsranger.com/en/glossary/search-terms.
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