What Is Return on Ad Spend (ROAS)?
Return on Ad Spend (ROAS) measures the gross revenue generated directly from advertising divided by the ad spend.
Formula & calculation
ROAS = Revenue from Ads / Ad Spend
Practical example
If an online store spends 2,000 USD on a campaign and generates 8,000 USD in tracked sales, its ROAS is 4.0x.
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AdsRanger (2026). What Is Return on Ad Spend (ROAS)?. Retrieved 13 November 2026, from https://adsranger.com/en/glossary/roas.
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