What Is Retargeting?
Showing tailored ads to people who previously visited your website, engaged with your social profile, or abandoned a cart.
Formula & calculation
Retargeting Pool = Site Visitors (Last X Days) − Completed Purchasers
Practical example
Allocating 400 USD per month to retarget 14-day cart abandoners recovers high-intent sales.
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AdsRanger (2026). What Is Retargeting?. Retrieved 13 November 2026, from https://adsranger.com/en/glossary/retargeting.
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