What Is Budget Pacing?
Budget pacing tracks how closely actual ad spend matches the planned target spend for the time elapsed in a period.
Formula & calculation
Pacing (%) = (Spend to Date / Planned Spend to Date) × 100
Practical example
A client with a 6,000 USD monthly budget should be near 3,000 USD halfway through the month (100% on-pace).
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AdsRanger (2026). What Is Budget Pacing?. Retrieved 13 November 2026, from https://adsranger.com/en/glossary/pacing.
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