What Is Negative Keywords?
Words or phrases excluded from search campaigns so your ads do not show on irrelevant or non-commercial searches.
Formula & calculation
Saved Spend = Excluded Irrelevant Clicks × Average CPC
Practical example
Excluding terms like "jobs" or "free pdf" can save 250 USD or more each month in wasted search clicks.
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AdsRanger (2026). What Is Negative Keywords?. Retrieved 13 November 2026, from https://adsranger.com/en/glossary/negative-keywords.
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