What Is Keyword Match Types?
Settings controlling how closely a user's search query must match your target keyword (Exact, Phrase, or Broad match).
Formula & calculation
[Exact Match] = Tightest control · "Phrase Match" = Moderate · Broad = Widest reach
Practical example
In Arabic search, covering hamza and ta-marbuta forms in Exact and Phrase match captures high-intent 0.80 USD clicks.
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AdsRanger (2026). What Is Keyword Match Types?. Retrieved 13 November 2026, from https://adsranger.com/en/glossary/match-types.
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