What Is Lookalike Audience?
A prospecting audience built by an ad platform to find new people whose behaviors resemble your best existing customers.
Formula & calculation
Audience Size = 1% to 10% of platform users in the target country
Practical example
Creating a 1% lookalike from 2,000 past buyers who spent over 100 USD helps scale prospecting.
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AdsRanger (2026). What Is Lookalike Audience?. Retrieved 13 November 2026, from https://adsranger.com/en/glossary/lookalike-audience.
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