What Is Impression Share?
Impression Share is the percentage of eligible search impressions your ads actually received compared to total available impressions.
Formula & calculation
Impression Share (%) = (Impressions / Total Eligible Impressions) × 100
Practical example
Receiving 700 impressions out of 1,000 eligible searches equals a 70% impression share.
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AdsRanger (2026). What Is Impression Share?. Retrieved 13 November 2026, from https://adsranger.com/en/glossary/impression-share.
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