What Is Frequency?
Frequency is the average number of times each reached person saw your ad over a selected period.
Formula & calculation
Frequency = Impressions / Reach
Practical example
If a 600 USD campaign serves 120,000 impressions to 40,000 unique people, its frequency is 3.0.
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AdsRanger (2026). What Is Frequency?. Retrieved 13 November 2026, from https://adsranger.com/en/glossary/frequency.
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