What Is Conversions API?
A server-to-server connection that sends purchase and lead events directly from your backend to the ad platform alongside browser tags.
Formula & calculation
Deduplicated Conversions = Browser Events ∪ Server Events (matched by event_id)
Practical example
Passing a shared event_id on a 90 USD order prevents double-counting between browser and server events.
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AdsRanger (2026). What Is Conversions API?. Retrieved 13 November 2026, from https://adsranger.com/en/glossary/conversions-api.
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