What Is Conversion?
A conversion occurs when a visitor completes a valuable action, such as purchasing a product or submitting a lead form.
Formula & calculation
Conversion Rate (%) = (Conversions / Clicks or Sessions) × 100
Practical example
A landing page receiving 1,000 ad clicks and generating 35 orders has a 3.5% conversion rate.
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AdsRanger (2026). What Is Conversion?. Retrieved 13 November 2026, from https://adsranger.com/en/glossary/conversion.
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