What Is Bid Strategy?
The rule telling an ad platform how to bid in auctions—whether maximizing conversions, value, or staying under a cost cap.
Formula & calculation
Cost Cap <= Maximum Profitable Cost Per Result
Practical example
Setting an 8.00 USD cost cap instructs the auction algorithm to target conversions averaging around 8.00 USD.
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AdsRanger (2026). What Is Bid Strategy?. Retrieved 13 November 2026, from https://adsranger.com/en/glossary/bid-strategy.
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