What Is Attribution?
The rules and lookback window used to assign credit for a conversion to specific ad clicks or views.
Formula & calculation
Common Window = 7-day click / 1-day view
Practical example
A shopper clicking a 1.20 USD search ad and purchasing 3 days later is credited inside a 7-day click window.
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AdsRanger (2026). What Is Attribution?. Retrieved 13 November 2026, from https://adsranger.com/en/glossary/attribution.
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