What Is Ad Set / Ad Group?
The middle campaign layer that defines audience targeting, budget, schedule, and placements for a group of ads.
Formula & calculation
Campaign (Objective) -> Ad Set (Audience & Budget) -> Ad (Creative & Copy)
Practical example
Splitting a 1,200 USD budget across prospecting and retargeting ad sets keeps CPR reporting clean.
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AdsRanger (2026). What Is Ad Set / Ad Group?. Retrieved 13 November 2026, from https://adsranger.com/en/glossary/ad-set.
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